Upselling Specialist
+33 (0)1 53 76 11 31
Photo credit : Franck Torralba
The power of digital technology - Click to discover who we are
Paris Londres Île Maurice New Delhi Antilles
About Me

My name is Marie Soi and I have been in the branding business since 2007.
I became a reference without anticipating it, but I know that I have always had the ability to sense what others are looking for.
People say I have the soul of an old sage and that I can instinctively guess what my client wants.

Marketing and my experience help me bring out the best in a particular brand or an individual. Clients come to me to ” upscale ” their business and my role is to add value to their brand and/or persona, not to replace them. To do so, I use my expertise and intervene directly on the perceived value.

What is marketing ?

Good marketers are those who know how to highlight their products, how to create emotion. Tailor-made strategies are the only ones that work.
A good marketer knows how to get the viewers’ attention and depending on the feelings generated, they may or may not purchase the product.
As human behavior is random and unpredictable, even with a tailor-made strategy, we have to constantly make adjustments. We are at the mercy of the consumer and he is somewhat capricious, moody, and not quite adventurous.

What is Fame?

We tend to think that a famous or well-known person has not put in the work, or that he has no skills.
However, those people gained their reputation by responding to the needs of others with their talent.

I am convinced that we have the kind of community that we deserve !

A community is built upon its values : we attract those who suit us and, as we progress, the ongoing interactions with others will improve our relationships.
Once you build a community, it should never be considered as a given. You must keep it stimulated and interesting in the long-term.

Learn how to tell your story
People love stories and are especially touched if it is true. Telling the truth brings substance, meaning and emotion to your message. How and from what angle you tell your story or your brand’s story, matters, so go straight to the heart of the matter by telling an interesting truth, your truth.

Creating emotion

People buy more easily if there’s a story behind the products that touches them deeply. The more they can relate to what you say, the more it will create debate in your community, without being unnecessarily provocative. And yes ! We all think differently and your opinion is not universal.

The opinions of our customers are very important to us!

Customised marketing strategies
Business and Corporate Training